Lean into your intellectual curiosities!
Sept. 19, 2023

EP57 Elon Musk by Walter Isaacson, Part 2: Falcon 9, Model 3, Starlink, Starship, Twitter

EP57 Elon Musk by Walter Isaacson, Part 2: Falcon 9, Model 3, Starlink, Starship, Twitter

In part two, we explore how Elon Musk went from a crazy innovator to one of the richest people in history. After raising crucial funds for Tesla during its early days, Musk proceeded to double down on a new mass-market car, the Model 3. He leaned into vertical integration and a software-driven competitive advantage, ensuring that Tesla would stand out compared to its auto industry peers. Over at SpaceX, he continued to fear any sense of complacency, building mind-blowing new rockets such as the Falcon 9 and Starship. We'll dive into the powerful Algorithm framework that makes this all possible, highlighting how he questions every requirement and demands a maniacal sense of urgency from his team. Lastly, we'll close by discussing his recent Twitter acquisition and ask the thought-provoking question, should we envy Elon Musk?

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⁠Elon Musk⁠ - Walter Isaacson

SpaceX Falcon 9 2015 Launch

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Recommendation of the Week: James Cameron - Founders Podcast

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The Web of Ideas: ⁠Elon Musk (my notes on the book)⁠

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Show Notes:

2:29 - ALWAYS doubling down - the Falcon 9 & Model S

6:21 - Be like a cockroach - hard to kill

9:47 - Tesla's competitive advantage: the machine that builds the machine

13:58 - A modern-day Henry Ford - 5,000 Model 3's per week

22:16 - The Algorithm

29:18 - SpaceX's Starlink internet services & Starship rocket

34:40 - Musk's employees: "I'd rather be burned out than bored"

36:55 - Change is the only constant in technology

38:42 - Setting his eyes on Twitter

46:18 - Coming full circle on his X.com vision

49:57 - Advertising and free speech don't mix well

58:24 - Take risks and fail fast

1:01:32 - Should we envy Elon Musk?