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Behavioral economics rejects the idea that all humans are perfectly rational and contends that we make repeated mistakes in decision-making. In an entertaining and funny read, Ariely discusses how we are fooled by decoys and relative anchors, we bend over backward for FREE items, we mix social and market norms to our own peril, we prefer instant gratification over long-term rewards, we keep too many options open despite our decision paralysis, and we let expectations shape our real experiences.
Predictably Irrational - Dan Ariely
